An LP sells to provincial boards, retail buyers and budtenders before it ever sells to a consumer. Most marketing agencies are built for the last of those and not...
Almost nobody in this category publishes rates, which makes proposals impossible to compare. Here is how cannabis agency pricing is actually structured and how to make competing quotes comparable.
CBD sits in a different regulatory box from recreational cannabis, and the marketing follows different rules. Here is who works in it and what separates CBD strategy from cannabis...
Retail cannabis is a local business with a national rulebook. These are the agencies working with Canadian dispensaries, and the specific things that decide whether a store gets found.
Age gates that block crawlers, menu platforms search engines cannot read, and payment processors that decline the category. Cannabis web build is a specialist job, and here is who...
Canadian cannabis packaging has to satisfy plain-packaging rules, a standardised warning, an excise stamp and provincial listing requirements — and still work on shelf. That is a design discipline...
Earned media is one of the few promotional channels the Cannabis Act does not close. Here are the PR firms working with Canadian cannabis brands, and what separates a...
Alberta has more private cannabis retail stores than any other province and the lowest legal age in the country. Both facts change what marketing works here.
Quebec bans almost all cannabis promotion, including things that are permitted elsewhere in Canada. This is what remains legal, what does not, and how marketing works when advertising mostly...
British Columbia sells roughly a fifth of Canada's cannabis through a provincial wholesale monopoly. Here is who markets in that market, and what the BCLDB structure changes about your...
A freelance specialist and an agency fail in different ways. Here is which failure you can afford, plus twelve questions that expose whether someone actually knows cannabis search.
Toronto has more cannabis retail competition than any other Canadian market — and a specific set of rules that shape what marketing is even permitted. Here is who works...
Which agencies serving Canadian cannabis brands actually publish an AEO or GEO practice — what they each claim, what nobody can yet prove, and how to test the claims...
A transparent comparison of the agencies that publicly state both a cannabis specialisation and Canadian coverage — with the method, the limits, and how to run your own selection...