E-E-A-T Author and Medical Review System for Cannabis Websites
A governance model for cannabis website authors, medical reviewers, profile pages, approval records, corrections, and Article schema.
A credible author system identifies the actual writer, separates authorship from medical or legal review, links to a useful profile, records approval, cites primary sources, and shows publication and update dates.
Key takeaways
- The author is the person or organization that created the article.
- A reviewer should be named only after completing a documented review.
- Profile pages must contain verifiable, relevant information.
- Medical schema should not be added to ordinary marketing articles.
Bylines are evidence, not decoration
A credible byline helps readers understand who is responsible for the content. It should link to a profile containing relevant role, experience, credentials, external references, and other contributions.
Do not assign a prestigious name to content that person did not create or approve.
Separate author and reviewer
Use author for the actual writer. Use reviewedBy for a person who checked accuracy or completeness. A medical reviewer does not automatically become the marketing author.
Keep the approved draft, review date, requested changes, and final sign-off in the editorial record.
Build a useful profile page
Show the person’s name, role, concise biography, relevant credentials, topics reviewed, external profile links, and contribution archive.
Do not copy third-party photographs or credentials without permission and verification.
Match schema to visible content
BlogPosting should identify the visible author and publisher. reviewedBy should match a visible review statement. ProfilePage and Person schema should describe the profile page accurately.
Use MedicalWebPage only when the page actually provides medical information.
Create correction and re-review workflows
Display datePublished and dateModified. Add a correction note when a material claim changes. Re-review policy and health content on a defined schedule.
Remove reviewer attribution if approval cannot be documented.
Sources and methodology
This article prioritizes current primary sources and separates confirmed policy from interpretation. Source links were reviewed on June 22, 2026.
Frequently asked questions
Can a doctor be listed as author of an SEO article?
Only if the doctor actually wrote or substantially created and approved that article.
Is a short author box enough?
It helps, but a useful profile, relevant credentials, sources, and editorial accountability provide stronger evidence.
When should reviewedBy be used?
After the named reviewer has completed and approved the review.
Does E-E-A-T schema improve rankings directly?
Schema can clarify entities, but trust depends on the underlying visible content and real editorial process.
This article provides marketing information, not legal or medical advice. Verify current platform policies and applicable federal, provincial, and local requirements before acting.
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