A cross-case analysis of four restricted-market campaigns, highlighting repeated performance patterns and the limits of generalizing client results.
A plain-language guide to CPA, ROAS, LTV, margin, conversion quality, and metric selection for cannabis and CBD marketing.
A practical attribution architecture for cannabis, CBD, and other restricted-market campaigns where platform reporting is incomplete.
A compliance-aware conversion optimization framework for cannabis ecommerce and online retail journeys.
A governance model for cannabis website authors, medical reviewers, profile pages, approval records, corrections, and Article schema.
A reusable framework for source-backed cannabis content that is clear, attributable, and easy for people and machines to verify.
A practical explanation of Google’s official AI-search guidance, separated from speculative AEO and GEO tactics.
A scalable hub-and-child architecture for cannabis brands and retailers that avoids thin city-page duplication.
A practical local SEO scorecard for cannabis retailers, delivery services, and multi-location operators.
A week-by-week Canadian cannabis SEO plan covering technical foundations, commercial pages, local/entity signals, content, internal links, measurement, and authority.
A two-layer checklist for cannabis email and SMS: CASL consent and messaging requirements plus cannabis-promotion review.
A risk framework for testimonials, reviews, creators, affiliates, and user-generated cannabis content in Canada.
An editorial framework for useful cannabis education that remains distinct from personalized medical advice and unsupported product promotion.
A practical guide to explicit and implied health claims in CBD and cannabis marketing, including product pages, testimonials, educational content, and review triggers.
A marketing-oriented federal checklist based on Health Canada’s cannabis promotion guidance, with clear escalation points for legal review.
A Canada-specific comparison of SEO, paid search, email, and SMS for cannabis and CBD businesses, including policy, CASL, cost, speed, and measurement tradeoffs.
A dated timeline of Google’s Canadian cannabis ads pilot, what the announcement confirmed, what it did not confirm, and how to verify eligibility now.
A step-by-step CBD landing-page audit covering policy eligibility, claims, CRO, trust, mobile performance, checkout, and measurement.
A practical framework for separating account, ad, product, destination, claim, geography, and certification causes of cannabis or CBD ad disapprovals.
A source-backed explanation of Google’s general cannabis policy, the time-limited Canadian pilot, CBD rules, and the verification steps advertisers should complete in 2026.