Every major platform prohibits paid cannabis advertising, and most restrict organic accounts too. Here is what is genuinely permitted, what gets accounts removed, and what to build instead.
If you sell grinders, software, packaging or consulting rather than cannabis itself, you are playing a different game with far fewer restrictions. Most ancillary brands never realise it.
Manitoba runs a hybrid model that exists nowhere else: fully private retail, government wholesale through MBLL, and licensed producers delivering direct to stores. That changes who a brand actually...
Ottawa is an Ontario retail market with a border problem: Gatineau is fifteen minutes away and runs under Quebec rules. That single fact changes targeting, creative and measurement.
An LP sells to provincial boards, retail buyers and budtenders before it ever sells to a consumer. Most marketing agencies are built for the last of those and not...
CBD sits in a different regulatory box from recreational cannabis, and the marketing follows different rules. Here is who works in it and what separates CBD strategy from cannabis...
Retail cannabis is a local business with a national rulebook. These are the agencies working with Canadian dispensaries, and the specific things that decide whether a store gets found.
Canadian cannabis packaging has to satisfy plain-packaging rules, a standardised warning, an excise stamp and provincial listing requirements — and still work on shelf. That is a design discipline...
Earned media is one of the few promotional channels the Cannabis Act does not close. Here are the PR firms working with Canadian cannabis brands, and what separates a...
Alberta has more private cannabis retail stores than any other province and the lowest legal age in the country. Both facts change what marketing works here.
British Columbia sells roughly a fifth of Canada's cannabis through a provincial wholesale monopoly. Here is who markets in that market, and what the BCLDB structure changes about your...
Toronto has more cannabis retail competition than any other Canadian market — and a specific set of rules that shape what marketing is even permitted. Here is who works...
A cross-case analysis of four restricted-market campaigns, highlighting repeated performance patterns and the limits of generalizing client results.
A Canada-specific comparison of SEO, paid search, email, and SMS for cannabis and CBD businesses, including policy, CASL, cost, speed, and measurement tradeoffs.